Mission

#MommyFab [project] / EfabulousHB credo is to provide “practical tips, empowering ideas and the occasional kick in the pants for parents and the general populous who also love humanity”—and I would really like readers to understand how I will go about fulfilling my credo.

#MommyFab [project] / EfabulousHB strives to embrace the highest journalistic standards in terms of accuracy, objectivity, and accountability for the content I will provide. It’s central to my personal mission that readers know they are getting the best information, and that the content #MommyFab [project] / EfabulousHB provides is trustworthy. To that end, we have set forth the following editorial policy, in part based on the American Society of Magazine Editors’ guidelines for print and digital media: Every reader is entitled to fair and accurate news and information The value of (our publications) to advertisers depends on reader trust The difference between editorial content and marketing messages will always be transparent Editorial integrity shall not be compromised by advertiser influence In short: Readers should always be able to tell whose content they’re looking at. Integrity.

#MommyFab [project] / EfabulousHB accepts advertising as part of its business model. However our policy demands that we observe a clear division between the advertising and editorial departments. Design. Material that is for advertising purposes will always be identified as such by a prominent label or specific design (usually both). Content. Editorial content is driven by our above-stated mission, not influenced by advertiser concerns. Contributions.

#MommyFab [project] / EfabulousHB may not accept outside contributions from advertisers, except when clearly labeled as advertising content. Accuracy Much of #MommyFab [project] / EfabulousHB’s content falls in the category of subjective content: opinion, advice or personal story. These pieces are based in fact and/or drawn from a careful, honest assessment of news and research. For reported, fact-driven pieces, #MommyFab [project] / EfabulousHB relies on time-honored methods of accurate and fair reporting, research and fact-checking. Placement of Advertising Standard placement. Certain advertisements are commonly found in along the right rail, or above the logo or below the text block.

These standard placements may not be labeled as advertising specifically. Sponsored text inserts. Sponsored links and boxes found within the text are called out with a label, and by the use of contrasting colors and borders. Special sections. Advertisers may pay for microsites, dedicated emails or sponsored pages, and these are all clearly marked. Social media. Some #MommyFab [project] / EfabulousHB social media content (e.g. tweets) may be sponsored if they are likewise clearly labeled as such. Influence & Bias #MommyFab [project] / EfabulousHB editorial team may not accept the ideas or suggestions of advertisers in exchange for paid placement. ASME guidelines #MommyFab [project] / EfabulousHB further adheres to the principles set forth by the American Society of Magazine Editors (ASME), which establishes the industry-wide minimum standards of editorial conduct for print and digital media.